YOSOY. NOTHING BUT NATURE
IN EVERY DROP.
YOSOY is a vegetable drink made in Catalonia. This is the first time they did communication in a big scale so for us it was a great success that they accepted going with a talking mountain. Something totally different to what they or their competition were doing or what you usually see on Spanish TV.
So, for this launch we developed 6 TV spots (20'' and 10''), a video showing the casting
in which we chose YOSOY's official mountain and the brand's website.
THE MOUNTAIN AND THE TRUTH
THE MOUNTAIN AND THE BALLOON
THE MOUNTAIN AND THE WATER
THE MOUNTAIN AND THE RAINBOW
THE MOUNTAIN AND THE BIRD
THE MOUNTAIN AND THE MOUSTACHE
Choosing the perfect mountain for YOSOY was not as easy as we thought it would be. Even though we made the perfect choice, it was a difficult one since lots of mountains auditioned. Including, for example, a Mount Rushmore finalist.
If you need to introduce a new concept, a new face for a brand, a lot of product information, other related products and current offers, what do you do?