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CLIENT / SEAT

AGENCY / LOLA MULLENLOWE

SEAT ATECA. STARS OF THE BENCH.

As the main sponsor of Spain's Copa del Rey, SEAT had tickets to watch the final
from the third substitutes bench.

Going to the bench of a final match is usually not a good thing but since the concept
for the New SEAT Ateca is "change your point of view" we showed the positive side
of going to the bench, presented by two former footballers that watched most matches
sitting there.