skate

CLIENT / HEROKID

AGENCY / DDB 

SKATE YOUR PROBLEMS IS CHARITY INITIATIVE BY HEROKID™ FOR EL CASAL
DEL INFANTS IN THE RAVAL DISTRICT,
BARCELONA.

El Casal dels Infants is an NGO that works with unprivileged children in one of the most dangerous neighborhoods in Barcelona. Herokid™, a skateboard brand, joined forces with them to show the kids that skateboarding, not only could become a good way to stay off the streets, but great to forgetting the problems they carried with them.

THE STORIES BEHIND
SKATE YOUR PROBLEMS.

The kids, the tutors, the skaters, the founders of Herokid, everyone involved in this project saw something beautiful in it, these are their stories.

"A SKATEBOARD WITH A BEAUTIFUL METAPHOR"

Redbull

CASE STUDY.

desgaste_web_8desgaste_web_8
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