robot

CLIENT / AUDI

AGENCY / DDB

YEAR / 2012

WE ALL LOOK UP TO SOMEONE.

The new and delightful film —Robot— shows that it is possible to talk about the most advanced technology without leaving emotions aside.

The film shows a toy robot which compares itself with an advanced robot. He is not able to do any of the incredible things that the other one can. He looks up to him but he can’t help feeling a degree of frustration and then a little car drives in.