act for kids

CLIENT / ACT FOR KIDS

AGENCY / PUBLICIS AUSTRALIA

tootitletootitle

 


WE ALL
CAN CHANGE CHRISTMAS
ONE LESS PRESENT
AT THE TIME.

One less present is an initiative which asks just that – for Aussie families to buy one less Christmas present this year, and instead give the money to kids at risk of child-abuse and neglect.

The mainstay of the campaign is a two-minute, captivating film of kids being asked what they want for Christmas, then being asked what they would give away to kids who aren’t so lucky.