1724

CLIENT / 1724

AGENCY / LOLA MULLENLOWE

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DEMANDINGLY DEMANDING TONIC WATER.

1724 is a premium tonic water that gets its name because it's cultivated at 1.724 meters above the sea level at the Inca Trail. Why at 1.724m? Because only at that height and in that place you can find the perfect conditions to cultivate quinine, the main ingredient for tonic water. This makes this tonic water so premium, that even the goats that eat the quinine from our farms become respected gentlemen of high society.

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A DESIGN CAMPAIGN WITH 1724 EXECUTIONS

There are two things to remember about 1724. It's called 1724 (not 1723, nor 1725) and it's extremely demanding (demandingly demanding). So to make sure that that was clear,
we created 1724 pieces of content. From Instagram pictures showing the world at 1724m,
to interviews in 1724 seconds or recipes using 1724. And everything was on a website that was surfed from bottom to top, where you could find the origin of 1724, at 1.724m
above the sea.

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